Shafi Keisler

Business and Engineering Leader

About me

Shafi Keisler has led an impressive 27-year career in engineering, manufacturing, sales, distribution, marketing, and leadership. He first entered the manufacturing industry with Alcoa and applied his prior experience at NASA to develop an improved cold rolling mill control system. Here he gained recognition for publishing a paper on his innovation for Alcoa Tech Center.

His career led him into the field of automotive production engineering where he worked for Japanese auto giant, DENSO, gaining experience in Toyota Production System, Kaizen, Lean Manufacturing and ISO quality systems. In 1998, Shafi was awarded for innovation and cost savings for developing an ID data tag integration for DENSO.

In 2000, Keisler founded a company designing and manufacturing custom-engineered transmission systems for classic domestic cars. His venture grew from a garage operation to a multi-faceted industrial operation with 46 employees and revenue in excess of $65 million. Shafi was featured in more than 50 well-known industry magazines and TV shows including Speed Channel’s “Chop Cut Rebuild.” His firm won the Small Business Administration’s first Rising Star Award.

Commitment to his career allowed Shafi to serve as a Vice President of Engineering, Sales, and Marketing for ABLE Manufacturing and Assembly, LLC in Joplin, MS, landing multi-million-dollar revenue contracts in mass transit rail, wind energy, and industrial sectors.

Shafi has a B.S. in Electrical Engineering from Virginia Tech and an MBA in Finance from the College of Charleston. After completing the MBA program in 2017, he received an Outstanding Student of the Year Award from the School of Business for initiating and developing the “MBA Task Force” which engaged 17 cohort members in paid consulting projects for firms including Mercedes-Benz Vans, Robert Bosch, and other local firms.

Upon graduation, Shafi joined New Point Digital as President and CEO to grow the 4-year ad technology startup. In early 2018, he ran a competitive sale process which rewarded the owner with a prompt sale yielding over ten times EBITDA.

Most recently, Shafi connected with former MBA classmate Rory Brown, Chairman of Nicklaus Brown & Co., and formed Ad Genius, LLC – a STEM-based advertising technology firm utilizing cookie-free hyper-targeted identity-level outreach.  Shafi now serves as President and CEO of Ad Genius, and Armada Cloud – a technology firm providing data security, storage, website build, optimization, mobile app development, and SEO services. Together, Ad Genius and Armada Cloud will provide a holistic marketing ecosystem solution to mid and large market clients.


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